about km

Management Philosophy

We K.M. ASHRAF & SONS (PVT) LTD. deal with various products related to Apparels, Soccer balls, gloves, protective gears and Sports Socks. It is positioned as one of the leading concern in Pakistan. Company is well established and considered to be the medium size organization.

In today’s dynamic environment, company management is proactive and receptive regarding the work place realities, changing customer expectations and enhancing work force skills to meet requirements with zeal and zest. Company’s management is incorporating quality thinking and knowledge. Company is always involved in continuous improvement. This gradual change resulted to achieve current status through perpetual efforts of management and workers at large. The entire management is always involved to seek best concept, training, processes, materials and skills to meet and exceed the requirements of its world class valued customers. The company consistently engaged to create best value addition, which led world class mega brands to do business through value addition with us. Right from the beginning company’s focus and locus was to develop international business.Constantly and consistently involved to gear up the business in the field of protective gears, football, gloves and apparels. Further keeping this prospective in mind we established marketing office in 1988 in New York, USA.

At present company is achieving more strides after marshaling techniques, resources, skills, attitudes, and movements with best of the mare management thinking. This has developed a great momentum and quantum for the surge of our business. This led world class product brands to do business with us. The company is registering constant and consistent development within the short span of two decades. A blend of six brothers is giving more cones and colors for the enhancement of business activities. At present company is working with the strong commitment to meet latest work place realities to compete in the frame work of globalization.